We all could use someone to mentor us with business. Plenty of mistakes could have been avoided with a little help. If you are looking to niche your business into a particular specialty, find a guru to guide you along.
What is a guru anyway? It sounds like a holy man living high up in the mountains. In fact, you can become a guru one day. He or she is an expert in a field who is willing to share their secrets to success with others looking to prosper in that business.
When it comes to niches, a guru has found a way to hone their skills and their product offerings to appeal to the widest market possible. Everywhere you go, you’ll see their name mentioned in publications and testimonials. They will have an online presence as well as one in the real world.
The easiest way to find a guru is to look on the Internet. With thousands and thousands of bits of information at your fingertips, the Internet is the perfect way to connect with others in your business niche to see whose name stands out head and shoulders above the rest.
Many claim to be experts but all are not. Look for particular characteristics. How well do they know the niche? Check their websites and feedback in forums about this person. If their revenue is coming from marketing to that niche, it is worth a look.
How did they begin their business? It could be that they began just like you. They wanted something better. Their “guru” status is a testament to persistence and not taking “No” for an answer.
Ask them questions. Gurus are meant to be accessible. They have blogs and websites, do podcasts and interviews, and partner with other viable business ventures to make more money. But they always have time to give advice to others who are struggling to get where they are.
Finding a guru may take some time. It all depends on your niche. What you hope to find is someone who has found a new way to market a product or service that is a success. Test their advice and methods.
If it works, continue to follow their lead. A guru is also someone who is open to new ideas. They are not the only one with great ideas, they just happened to discover most of them first.
A guru can be your teacher in the niche business world. One day, you may even partner with them in a business venture.
Join a business forum and ask around. Google your niche of choice and see what the most popular search results turn up. Investigate what they are doing and find your guru.
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