Five Reasons To Make Marketing A Business Priority

The importance of marketing is often forgotten by the small business owner as they are usually so busy in all the many roles they have to undertake. Multitasking is a skill they have acquired and it is quite normal for the owner of a small business to do the work of the receptionist, the secretary, the accountant, the mender, and carry out many more functions along the way.


They may even hire people to do work in some of these areas but they still have such a lot to remember and to do, and this is where marketing can sometimes take a back seat.

Nonetheless, it is really important that you do not forget about marketing as it is vital for every business, however large or small. Listed below are five reasons why marketing should be one of your top priorities in business.

1. Marketing regularly draws new customers to your door who may be in need of your services or products. Let’s face it, you could be doing a great job but without customers who would ever know about it?

2. Existing customers are kept happy by marketing. Loyalty bonuses for customers keep your already established client base coming back for more, and these happy customers are always ready to pass on the good word, which in turn will bring you more new customers.

3. A good image is necessary for your business to succeed. As a small business you may not have the budget of the large firms but you must present your business in a way which will attract your target market.

4. Word of mouth marketing is an excellent way to attract new customers, thereby increasing your profits and it’s much less costly too, so it is not necessary to spend lots of money on advertising. Take a good look at your customer service policies and remember keeping the customer satisfied reaps great rewards in the long run.

5. It is important to keep ahead of your competitors and good marketing can help you with this. Keep an eye on your competitor’s marketing schemes and without overspending yourself ensure there is more than one player to be seen on the field.

You may find you are too busy to get involved with marketing. If this is the case, you could hire someone to work on this side of the business on your behalf. The rewards gained by having a marketing strategy in place will more than pay for the cost of hiring the extra person to do the job.

Looking to the future, if you really want your business to prosper and grow, then marketing should be one of your top priorities right now.