Does Email Marketing Really Work?

Small business owners who are looking for a budget-friendly way to market their business may find email marketing their perfect solution. Many of the most successful internet marketers rely on this form of marketing for the majority of their sales. But can this really work for your business?


As the name implies, email marketing is a form of marketing done via email. Recipients sign up to receive emails from the business owner, usually in the form of a newsletter. In turn, the business owner sends out these emails along with some type of promotion for their business.


In a perfect world, the reader reads these emails, learns about the promotion and becomes a customer. Sounds simple – and it is, but there are also variables along the path to making this a successful way to market a business.


As with any marketing tool, there are some cons to email marketing. Don’t let that stop you from trying this technique, as these can be worked through.


The first obstacle to overcome is managing the mailing list. It would be nearly impossible for a business owner to try and do this on their own. If your new subscribers had to send you their information in order to be added, and you had to hand type out each new recipient, you wouldn’t have time for anything else.


There will be people who will want to be unsubscribed from your newsletter. Again, if they had to send you an email and you had to personally remove them, you would be spending way too much time managing your list.


This can be avoided by using an autoresponder service that allows people to sign up and remove themselves. Autoresponders also help your emails get delivered and avoid getting caught in spam filters.


Some business owners may struggle with getting their readers to open their emails. This can be avoided by creating interesting subject lines that get your readers’ attention.


Other people are afraid that they will run out of ideas of what to write in their emails. To generate some ideas, try writing out all the questions your readers may have about the benefits your products or services may offer them.


Some additional options would be to hire a ghostwriter to come up with customized content or to buy pre-written private label rights content.


Email marketing offers many benefits, as it is easy to use, very affordable and allows you to build relationships with your customers.